ThunderLocal: What We Do

Is Local SEO Right for My Property Management Website?

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Traditional SEO vs. Local SEO

Search optimization has come a far way in the past decade. Long gone are the days when keyword stuffing and excessive back linking resulted in valuable traffic. Many modern business owners know they "need SEO" to succeed, but relying on outdated optimization techniques can have catastrophic results. Not only are blackhat SEO techniques less effective than ever before, but they could even hurt your search ranking, or worse, get you blacklisted.

Today's search algorithms are finely tuned to provide consumers with real value. Search engines like Google use location information, including addresses and phone numbers, to serve consumers with results in their local area. As a small business owner, getting your business listing to show up in the coveted first spots on the results page requires effective local SEO optimization.

What We Do

As a business owner, it's important to correctly position your brand for longterm results by harnessing the power of local SEO. At ThunderLocal, we take a multi-pronged approach to get the best results for your business.

Manual Citation Creation

A business citation consists of your name, address, and phone number. You may see this abbreviated online as NAP. Not only is it imperative to have the right information available for sales prospects to get in touch with your team, but inconsistent citations across the web hurt your search ranking.

We create a citations list by hand and check each individual profile and website listing for inconsistencies and errors. Citations appear on a number of different websites, including Yelp, Facebook,, and many more. The manual citation process is a time intensive task, but it's an important part of ensuring you're optimized for success.

Citation Cleanup

Citations come from a vast assortment of different sources. Inevitably, information gets crossed from time to time, resulting in problems. If you've rebranded, changed offices, or updated your domain name, the chances of citation errors skyrocket. Our cleanup aims to target inaccurate citations and make certain the correct details are in place for internet searchers.

As part of our citation cleanup, we will claim listings to make the necessary updates and verify that the key citations for your business are in place.

Aggregation Submission

After manually submitting the most important citations and cleaning up incorrect listings, we use aggregators to ensure we leave no stones unturned. We utilize the four principal aggregators ((Infogroup, Acxiom, Neustar Localeze, & Factual) to make certain we get your listings on as many business directories as possible.

It's important to understand that this process does take some time. From the moment we create the submissions until they're visible across the web, approximately six to eight weeks elapse. After the listing appears, it's important for the aggregators to be updated with any changes immediately, or these updates will not be reflected on the various end sites.

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